Our 3 Step DTC Growth Process
*Hint: It involves absolutely zero
“ninja hacks” or “secret tricks”...
Steps 01
Foundation C, A, R
Before we spend $1 on ads, we undergo an operation called Foundational Copywriting, Analysis and Research (C, A, R). This operation enables us to gain a deep routed understanding of your ideal customer, industry and competitors and true metrics. In addition, during this phase we analyze your sales processes to identify any holes that may be prevalent and we look to instantly fill those in. Thus, increasing your sales process conversion rate and enabling us to get as much juice from your advertising dollars as humanly possible (high return on adspend).
Steps 02
Crafting Assets & Implementation
Once we have an incredibly detailed understanding of our ideal customer, we can then begin to craft ad copy and creative angles that truly resonate with your ideal buyer (this is the KEY to high performance marketing). Once we publish the first iteration of ads, we start to collate a huge amount of data on what is and isn’t working. Armed with this data, we launch new iterations that are 200% to 400% more profitable and scalable then the previous iterations, leading us down an interaction feedback loop with high profitability and scalability as our end destination.
Steps 03
Scaling To The Heavens
After going through numerous iterations, we are now have an abundance of high ROI-producing ad combinations, as well as a deep understanding of exactly who your ideal customer is, what resonates and strikes a nerve with them most, and what makes them tick. With this, we are in an incredibly powerful position where we can begin ramping up the ad spend whilst maintaining predictability and profitable position. This is where you start seeing a serious amount of orders roll in.